Secret to “beer goggles” effect revealed

Researchers in London claim to have solved why, when people have had a few drinks, the opposite sex appears more attractive.

London’s Roehampton University conducted a study that found people’s ability to detect face symmetry changes after they’ve had a couple of drinks.

Facial symmetry – where one half of the face is identical to the other – has previously been linked to attractiveness.

The researchers asked more than 100 people to rate faces for attractiveness and symmetry. Some did the test while drinking and others while having a non-alcoholic drink

The men and women given the vodka and tonic found it more difficult to work out if a face was symmetrical, compared to those on soft drinks.

And the women drinkers were particularly bad at the task.

Researcher Lewis Halsey said: “People that had a drink tended to be less good at noticing if a face was asymmetrical, they often saw it as being symmetrical when it was asymmetrical.”

“What we have shown is that people’s ability to detect symmetry is part of the explanation for the beer goggle effect.

“The consequences could be considerable. A lot of people say they met their partner when they were drunk. Are their marriages shorter or longer lasting? Does it change the nature of the relationship?”

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Account Manager x 2

Berkmann Wine Cellars
London, UK

Staff Writer

The Drinks Business
London, UK

Business Development Manager / Account Manager

Harviestoun Brewery
Glasgow, UK, Scotland West

Customer Services Administrator

Speciality Drinks
London, UK

Marketing and Communications Manager

Southern England Wines (UK) Ltd
Petworth, UK

National Account Manager

Berkmann Wine Cellars
London, UK

UK Business Development Manager - South East/ East Anglia

Wine & Spirit Education Trust
London, UK

National On-trade Sales Support

Boutinot Wines
London, UK

Wines from Spain Annual Tasting 2019

London,United Kingdom
7th Mar 2019

RAW WINE London

London,United Kingdom
10th Mar 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more