You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Tuesday 30 June 2015

Nigeria develops thirst for wine

23rd April, 2012 by Lucy Shaw

The value of Nigeria’s wine industry is expected to reach US$370 million by 2015, as Nigerians develop a thirst for high end wine and spirits.

Lagos

“Many of the global luxury brands have entered the Nigerian market, including several well known spirits and Champagne brands, which are being embraced by the country’s affluent consumers,” said Sue Birch of Wines of South Africa.

With a wine market currently valued at US$300m a year, volume sales in Nigeria are expected to grow by 6% a year, with red wine accounting for 74% of sales.

WOSA is keen to tap into this growth: “We know anecdotally from a number producers that there is a robust appetite for premium and high-end South African wines in Nigeria,” Birch said.

South African wine exports to Nigeria grew by 12% for the 12 months to March 2012.

“Europe holds the lion’s share of the Nigerian market with 60% of volume sales, but South Africa is the next biggest player with a 22% by volume share,” said Sapta Bhattacharyya, associate vice-president of global research company Aranca.

Bhattacharyya estimates that 5.2m people, representing the top 10% of earners among the 156m population, account for 43% of wine consumption in the country. “This is the group to target,” he said.

With most economic activity taking place in Nigeria’s key cities of Lagos, Abuja, Kano, Kaduna, Onitsha and Port Harcourt, potential wine markets are being identified and developed with luxury hotels and restaurants catering to the affluent consumers in these areas.

All of WOSA’s marketing efforts will be concentrated on the south, non-Muslim regions of the country.

Currently, importer distributors account for around 70% of distribution, with the balance imported directly by retailers and the hospitality sector.

Home to the second largest economy in Africa, Nigeria will be the world’s fourth most populous nation by 2050.

5 Responses to “Nigeria develops thirst for wine”

  1. Given okogbule says:

    I am interested in opening a wine and spirit shop as in wholesale please I want to be connected to the major distributors that imports or link for me to buy directly from the company I reside in portharcourt

  2. We are a company based in spain.we think we are in the best position to help you out in your situation.
    we dominate the nigerian market because that is our focus and we have the best wine making companies in Spain
    a major wine producing country in the world as our exclusive suppliers.For more informations get to us through our web site.. Thank You
    Management

  3. Aaron Dobor says:

    contact me ,thats my job. my company would get it done for you

  4. Is good to see the improvements in Nigeria wine and spirit market, we will be glad to contribute to this improvements.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Oregon producer takes international view

One of Oregon’s youngest wine estates has partnered with Jackson Family Wines more...

Depp puts French estate on sale for £16.5m

Hollywood actor Johnny Depp has put his estate in the south of France, which more...

Mateus rosé clears up its design

Portuguese rosé brand Mateus is switching to a clear glass bottle this summer, more...

UK Sales Manager

London, United Kingdom

En primeur: beware the heralded vintage?

From an investment point of view it is best to buy the “vintages of the more...

Vinadeis unveils Languedoc 'black diamonds'

One of France’s largest wine producers has launched a high-end Languedoc more...

Hardys invests £4m in summer of cricket

Hardys has unveiled a new £4 million consumer marketing campaign to tie in more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

Austrian wine importer launches in Hong Kong

A wine importer specialising in Austrian wines has launched in Hong Kong to more...

Vinexpo: five days 'too much' says organiser

Vinexpo doesn’t need to run for the full five days because no visitor stays more...

Delegat aims high with new Barossa brand

Oyster Bay owner Delegat has launched “a new global brand” from more...

Head of On-Trade Sales

London, United Kingdom

Accolade's Fish Hoek goes Fairtrade

South Africa's Fish Hoek is to go Fairtrade from the 2015 vintage, becoming more...

Online retailer to highlight 'hidden gems'

A new online boutique wine importer and retailer Perfect Cellar has opened for more...

Wimbledon serves up English wine

Organisers of this year’s Wimbledon have decided to offer tennis fans English more...

Castel feeds aperitif thirst

Europe’s largest wine producer, Castel, has unveiled a raft of new products more...

China’s Ningxia region launches wine contest

Select winemakers will have the chance to travel to China to learn from its more...

UK market in growth as price increases slow

The latest figures from the Wine and Spirit Trade Association show that more...

Business Development Executive

London, United Kingdom

£25-£30K + benefits, depending on experience

Bilingual 'tool' demystifies wine tasting

The Australian Grape and Wine Authority has developed a new "tool" which more...

Red wine could help fight depression

A component found in the skins of red grapes could be used to treat depression more...

Tesco to announce more sales woes

Tesco's travails look set to continue, as City analysts say it is preparing to more...

PR Manager

Competitive

Flavoured styles lead drinks NPD

A new report from Nielsen shows that flavoured variants are dominating more...

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...