“LinkedIn” for the wine trade launches

A wine producer and IT expert have teamed up to create a new website claiming to be the “LinkedIn” and “Bloomberg” for the wine trade.

Julian Faulkner

www.wineandspiritsb2b.com aims to offer a one-stop shop for the international wine community, from a comprehensive company database to event management tools and streamlined competition entry system.

In time the website is seeking to act as a social networking hub as well as a market place for producers, agencies, job hunters and merchants looking to shift excess stock.

The idea for the initiative came from Julian Faulkner (left), a negociant and producer at Domaine Grand Cros in the south of France, who described the website as “born out of my frustrations in the trade.”

Observing that systems like wineandspiritsb2b.com “exist in different industries, but not the wine trade,” Faulkner found that current tools available “are either very local or just offer one or two of our functions.”

After a “few false starts”, Faulkner teamed up with Christian Car, who brings 15 years of experience in IT development, to spend 18 months creating this largely self-funded site.

Explaining the commercial angle of his business, Faulkner outlined: “a community where the trade can access a broad range of information, contacts and business opportunities for a limited financial outlay based on a credit system – members earn points for providing information to the site.”

Users can register and browse for free, with the site then levying a “charge for value-added functionality.” However, Faulkner maintained, “such a broad range of services should make us cheaper than other systems.

Comparing his site to existing networks such as Canadian-based Global Wine & Spirits, Faulkner added: “Other companies charge membership fees so it can cost a lot even if you don’t get any results. We’re pay as you go so when you see something of value, then you pay.”

Currently available in 10 languages, including Chinese, Russian, Japanese and Korean, the site has initially launched in France and the UK, before rolling out into “key” markets.

Aiming to build up “over 100,000 trade users internationally by the end of the year,” Faulkner revealed he is also working on a consumer arm to the business, which he hopes to launch this autumn.

3 Responses to ““LinkedIn” for the wine trade launches”

  1. Katharine O'Callaghan says:

    This sounds like a great idea, especially as building relationships and networking are so crucial in the wine trade, more so than in many other industries. I’m sure that http://www.wineandspiritsb2b.com will attract plenty of interest from the trade. I wish Julian and Christian good luck with the new venture.

    • Vincent says:

      Hi Katharine,

      I’m Vincent Pétré and I work for wineandspiritsb2b mainly as community manager.
      First of all, I want to thank you for your interest and your kind words.
      Indeed, we are persuaded that we can help the wine trade with a global platform providing several services such as a global database, market place, competition facilities, event management, …

      Do not hesitate to contact me if you feel the need.
      @winespiritsb2b
      @winespiritsb2bF

  2. Tim White says:

    Why not ‘DrinkedIn’?

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