Australian wine exports slide

The UK remains Australia’s top destination for exports, despite volumes falling by 7% in the 12 months to March.

New figures from Wine Australia show that the UK accounts for a 36% share of Australian wine exports, down by 3% on the previous year.

The other top five destinations by volume are the US (down 5%), Canada (down 12%), China (down 22% and Germany (up 5%).

The research showed an overall drop in wine exports by value and volume over the 12 months to March.

Wine Australia explained that this was driven by a decline in bottled wine exports offsetting an increase in bulk wine exports.

Exports of all major wine styles over the year to March declined. Red wine exports declined by 6% to 433 million litres, white wine exports declined by 8% to 256m litres and sparkling wine exports declined by 10% to 13m litres.

The Australian wine sector continues to suffer at the hands of the high Australian dollar which has made Aussie wine less price competitive against other wines from regions such as South America and Europe.

‘‘The number of Australian exporters choosing to send wine in bulk to then bottle in-market rather than in Australia has increased significantly over the past few years,’’ Wine Australia said.

‘‘The reasons for this include economic, environmental and scale rationale together with meeting the requirements of some customers.

‘‘The on-going strong Australian dollar and the growing presence of buyers’ own brands, particularly in the UK, are two key drivers.’’

One positive from the research commissioned by the federal government’s export marketing body shows that Australia’s wine exports to China continue to surge, with sales rising by 23% in value over the past year to make it the nation’s fastest-growing market.

The country is continuing to show remarkable growth as the most affluent cities in China have bustling wine bars.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

UK Sales Manager, London Wine Fair

The Hemming Group Ltd, Drinks division
London, UK

Sales Manager - Zanzibar

Zanzibar MMI
Zanzibar, Tanzania

Senior Sales Executive

Hush Heath Estate
London/ Kent

Staff Writer

The Drinks Business
London, UK

On-Trade Wine Sales Manager

Madeera Wines Ltd.
London, UK

Head of Sales & Marketing

IWSC & Club Oenologique
London

Buyer - Investment Grade Whisky

Dalkeith Brokerage
London, UK

Commercial Analyst

Australian Vintage
Croydon, UK

Supply Chain Assistant (Maternity Cover)

Speciality Drinks
Elixir House, Whitby Avenue, Park Royal, NW10 7SF

National Account Manager : Multiple On Trade Accounts

Speciality Brands
Whitby Avenue, London NW10 7SF, UK

Wines of Argentina - Edinburgh

Edinburgh ,United Kingdom
24th Oct 2019

Decoding the Terroir of Beaujolais

Bristol,United Kingdom
28th Oct 2019
Click to view more

The Global Malbec Masters 2019

Deadline : 25th October 2019

The Global Sauvignon Blanc Masters 2019

Deadline : 25th October 2019

Click to view more

The Global Cider Masters 2019

View Results

The Prosecco Masters 2019

View Results

Click to view more