Top 10 new products30th March, 2012 by Martin Crummy
5. Jinro Soju
Jinro Soju, reportedly the world’s best-selling spirit brand, has agreed a UK distribution partnership with Hi-Spirits. According to latest figures, Jinro Soju, which is produced in South Korea, sells a word-beating 63 million cases a year. It is described as “a versatile 25% abv white spirit which makes an ideal base for cocktails and long drinks”, mainly thanks to its neutral flavour profile.
Contact: Hi-Spirits, +44 (0) 1932 252 100