Top 10 new products30th March, 2012 by Martin Crummy
10. Gallo Family Moscato
E&J Gallo Winery is looking to build on the success of Moscato in the US with a UK launch. The company believes that its new Gallo Family Vineyards and Barefoot Moscato styles could appeal to as many as three million UK consumers whose needs, according to Gallo managing director for Europe & Africa, Bill Roberts, “are not being met by the white wine offer on shelves today.” Having seen Moscato sales in the US leap by 73% in the last year, with Gallo brands holding a 42% share of this market, Roberts announced a plan “to invest more money in Moscato than we have ever invested in any single product launch in the UK.” Amy Engelhardt, international marketing director for Gallo, suggested that the trend towards sweeter wine styles was not restricted to a female consumer base. “I do think the sweet trend is quite balanced,” she commented. “A significant number of men are also interested in sweeter flavours.” The 8.5% abv, “lusciously sweet” Gallo Family Vineyards Moscato is due to appear across UK on-trade and off-trade channels from March with an RRP of £6.79.