Top 10 new products30th March, 2012 by Martin Crummy
9. Bowmore whisky
Bowmore has revamped its range of Islay single malt whiskies and introduced three new expressions exclusive to global travel retail (GTR). On top of launching a new gift box and a refreshed bottle design across its entire domestic and GTR offering, the brand has launched “100 Degrees Proof”, “Springtide” and the limited-edition Bowmore 1983 into GTR. Morrison Bowmore describes the new carton as “a distinct modification from the traditional tube packaging and supports its premium brand positioning and strong brand personality”. The company is also keen to emphasise how the new packaging has improved the brand’s environmental considerations, with the bottle being made of lighter weight glass and the new cartons being 100% recyclable.
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