You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Monday 6 July 2015

Oddbins launches mood and wine matching site

12th March, 2012 by Lucy Shaw

Wine retailer Oddbins has launched a new website where customers can select wines according to their mood.

Taylor Swift – recommended with Montemar Malbec

The site features suggested wine pairings for times of passion, contemplation and even adversity, along with wines suited to staying in, going out, or celebrating.

After a bad date, the site suggests drowning your sorrows with a bottle of Morellino di Scansano Ventoso 2010, preferably while listening to Portishead.

It also recommends “writing your life story” with the help of a bottle of Bourgogne Pinot Noir 2009 Nuiton-Beaunoy, and a zippy Quinta de Azevedo Vinho Verde 2010 while watching motor racing.

The quirky new site offers a music pairing for each of its wines, from Taylor Swift (above) with Montemar Malbec, and Elbow with Grange Des Roc Blancs 2009, to Abdullah Ibrahim “after a long birthday dinner” with Churchill’s 10 Year Old Tawny Port.

For less mood-driven consumers, the site also features the more conventional categories of country, grape, price and style.

The retailer plans to increase the number of wines on the site from 100 to 500 in the coming weeks.

“E-commerce is an extremely important part of the new Oddbins going forward.

“The design and content of the new website is in keeping with the Oddbins philosophy of making wine as accessible as possible for consumers,” said managing director Ayo Akintola.

2 Responses to “Oddbins launches mood and wine matching site”

  1. David Lowe says:

    Quite cute, isn’t it? Although it’s not the prettiest or most sophisticated, it’s a good site because it does what it needs to AND adds a bit of fun. If anyone’s interested, I’ve posted a blog about Oddbins re-release at http://bigpinots.com/oddbins-strikes-back. (Hope you don’t mind the shameless plug)

  2. Great idea! Thanks for sharing your blog article David.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Suntory's exquisite 3D-printed ice cubes

As far as advertising campaigns go, this collection of miniature ice cube more...

Top 10 Negroni spots in London

As the Campari Red Night District takes over London's Shoreditch, we round up more...

World's most extravagant wineries

With Château Margaux preparing to unveil its new winery and cellar, designed more...

Digital and Communications Executive

£22,000-£26,000 dependent on experience

Top 10 architectural wonders of the wine world

You don't have to look far to find stunning examples of architectural prowess more...

Fascinating facts worth knowing about beer

Think you know everything about beer? This collection of beer-related facts more...

Top 10 new products

This month's top releases include a Champagne tankard designed by Pol Roger, more...

PR Manager

Competitive

How to become a 'wine expert' in four hours

A doctor of psychology has devised 10 simple steps which he claims can set you more...

Best value wines of Bordeaux 2014

A roundup of the wines expected to be the best value under £500-a-case this en more...

The London Wine Fair in pictures

From red trews and foie gras macaroons to 2CVs, wine on tap and temporary more...

Social Media Editor

Competitive

Top 10 ways to reuse a wine bottle

If you are anything like the db team, it won't take long to amass a collection more...

Top 10 estates for en primeur returns

db rounds up the 10 best Bordeaux estates for en primeur returns on more...

Top 12 Australian fine wines

Australian fine wines have made the headlines of late. But what are the names more...

Wine Buyer

London, United Kingdom

Based on experience

Oddbins woos Naked staff with love letters

Oddbins has allegedly been sending love letters and bottles of wine to key more...

Top 10 wine brands 2015

In a year that saw major shifts in the global wine market, the drinks business more...

Top 10 worst estates for en primeur returns

Using Liv-ex's data, db rounds up the worst 10 châteaux for en primeur more...

UK Sales Manager

London, United Kingdom

Top 10 US craft breweries

The Brewers Association has released its annual list of the biggest US craft more...

Top 10 banned alcoholic drinks

The drinks trade has seen its fair share of drinks banned from public more...

10 richest people in the UK drinks trade

As The Sunday Times Rich List 2015 reveals the wealthiest individuals in more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

Top 10 modern wine drinker stereotypes

From Rioja lovers to Champagne quaffers, the drinks business has more...

Top wines of Bordeaux 2014

The 10 best wines of the Bordeaux 2014 vintage as voted for by Liv-ex’s more...