Moutardier’s Meunier proves a hit

15th March, 2012 by Patrick Schmitt

Pinot Meunier has proved a powerful proposition for Champagne Jean Moutardier despite stagnating sales for the brand in its key markets.

The company launched a 100% Pinot Meunier Champagne in 2004 called Cuvée Pure Meunier with initially a 2,000 bottle production, although last year it sold a record 3,500 bottles.

The wine is not only unusual because it is a white Champagne from entirely Pinot Meunier, but also because it is made in the brut nature style with no-added sugar.

Winemaker William Saxby explained that the cuvée was launched to “show what we can do with Pinot Meunier and what we can do with our terroir,” referring to the brand’s vineyards in Le Breuil.

“There is more and more demand for the wine,” he stated, adding, “Our customers like the fact it’s Meunier and the fact there is no added sugar.”

However, he said Champagne Jean Moutardier’s production had slipped slightly from its peak of 300,000 bottles due to the “economic situation”, and the loss of its major UK customer Great Western Wine, which was absorbed into Enotria in 2010.

“We have to find new markets,” he concluded.

Click here to read about the quality potential and stylistic diversity of Meunier in Champagne.

One Response to “Moutardier’s Meunier proves a hit”

  1. Grant says:

    Champagne Direct France is pleased to announce that the full range of Jean Moutardier Champagnes will be available in the UK within the next few weeks. Our new UK office will be open shortly and our range of 77 champagnes will feature the award winning Jean Moutardier range! Grant Endersby, Managing Director, Champagnes and Wines Direct Ltd T/A Champagne Direct France.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Beer Development Specialist

Matthew Clark
London, UK

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more