You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Thursday 2 July 2015

Lot18 launches in the UK

2nd March, 2012 by Lucy Shaw

The UK website of New York-based online wine merchant Lot18 went live this morning.

Lot 18.com, which launched in the US in November 2010, sources fine and rare wines worldwide for limited-time offers.

Aimed at “aspiring wine connoisseurs looking to expand their knowledge,” the members only site, which raised US$45m in venture capital funding last year, has over 800,000 US members and 120,000 French members.

Working with around 550 wineries, offers on the US site typically last only 48 hours.

Co-founder and president Philip James – who also founded wine ratings and reviews site Snooth.com ­– expects to build the UK site to 200 wineries in the next six months, but is keen not to inundate members with offers.

“I thought it would work because your typical wine merchant is really stuffy and intimidating for the average wine consumer. There’s also far too much choice.

“By telling us a bit about yourself we can cherry pick wines to suit your specific palate,” James told the drinks business at the London launch at Quo Vadis in Soho last night.

“I chose the name because 18 is the legal drinking age in the UK  – where I’m from, and it’s also considered a lucky number, meaning “lucky purchase” in Cantonese and “life” in Hebrew. I wanted it to evoke the excitement felt when winning an auction lot,” James added.

With a constantly revolving stock, the site specialises in sourcing difficult-to-find parcels and prides itself on offering rare single bottles for sale.

Wines range from £10-100, but James calls the £10-20 bracket the site’s “sweet spot.”

“We’re very much pushing the ‘get it while it’s hot’ idea to keep the excitement up. Our offers are only around for a couple of days, so when they’re gone, they’re gone,” he told db.

The UK site has launched with offers including Château Pontet Canet 1995 at £90 per bottle and Rubicon Estate Blancaneaux 2009 from Francis Ford Coppola’s Inglenook Estate in Napa at £42.50.

Wines from all around the world will be represented, with a strong leaning towards California, Washington, Oregon and the Finger Lakes in New York.

The company’s buying team is made up of 15 sommeliers, buyers and Master of Wine students operating worldwide, who source wines for all three sites.

James is looking to launch the site, which also offers gourmet food and epicurean-themed travel, in Germany, Spain and Northern Europe in the near future.

Membership to Lot18 is free.

One Response to “Lot18 launches in the UK”

  1. The Sediment Blog says:

    Lot18’s opening offer in the UK is Pontet Canet 95 “reduced” from £125>£90. But according to Vinopedia, 5 UK #wine merchants list it under £75!

    You would have thought they would have opened on a more impressive, indeed possibly loss-leading offer…

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

How to become a 'wine expert' in four hours

A doctor of psychology has devised 10 simple steps which he claims can set you more...

Top 10 banned alcoholic drinks

The drinks trade has seen its fair share of drinks banned from public more...

Best value wines of Bordeaux 2014

A roundup of the wines expected to be the best value under £500-a-case this en more...

Warehouse Supervisor

London, United Kingdom

£27,000-£30,000 depending on experience

Fascinating facts worth knowing about beer

Think you know everything about beer? This collection of beer-related facts more...

Top 10 new products

This month's top releases include a Champagne tankard designed by Pol Roger, more...

Oregon producer takes international view

One of Oregon’s youngest wine estates has partnered with Jackson Family Wines more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

Top wines of Bordeaux 2014

The 10 best wines of the Bordeaux 2014 vintage as voted for by Liv-ex’s more...

World's most extravagant wineries

With Château Margaux preparing to unveil its new winery and cellar, designed more...

Top 10 Negroni spots in London

As the Campari Red Night District takes over London's Shoreditch, we round up more...

London Sales Manager / Key Account Manager

London, United Kingdom

Competitive - depending on skills and experience

Top 10 ways to reuse a wine bottle

If you are anything like the db team, it won't take long to amass a collection more...

Top 10 estates for en primeur returns

db rounds up the 10 best Bordeaux estates for en primeur returns on more...

Top 10 wine brands 2015

In a year that saw major shifts in the global wine market, the drinks business more...

Head of On-Trade Sales

London, United Kingdom

Top 10 US craft breweries

The Brewers Association has released its annual list of the biggest US craft more...

Top 10 modern wine drinker stereotypes

From Rioja lovers to Champagne quaffers, the drinks business has more...

The London Wine Fair in pictures

From red trews and foie gras macaroons to 2CVs, wine on tap and temporary more...

Wine Buyer

London, United Kingdom

Based on experience

Top 12 Australian fine wines

Australian fine wines have made the headlines of late. But what are the names more...

Suntory's exquisite 3D-printed ice cubes

As far as advertising campaigns go, this collection of miniature ice cube more...

Top 10 architectural wonders of the wine world

You don't have to look far to find stunning examples of architectural prowess more...

10 richest people in the UK drinks trade

As The Sunday Times Rich List 2015 reveals the wealthiest individuals in more...

Top 10 worst estates for en primeur returns

Using Liv-ex's data, db rounds up the worst 10 châteaux for en primeur more...