Lot18 launches in the UK

2nd March, 2012 by Lucy Shaw

The UK website of New York-based online wine merchant Lot18 went live this morning.

Lot 18.com, which launched in the US in November 2010, sources fine and rare wines worldwide for limited-time offers.

Aimed at “aspiring wine connoisseurs looking to expand their knowledge,” the members only site, which raised US$45m in venture capital funding last year, has over 800,000 US members and 120,000 French members.

Working with around 550 wineries, offers on the US site typically last only 48 hours.

Co-founder and president Philip James – who also founded wine ratings and reviews site Snooth.com ­– expects to build the UK site to 200 wineries in the next six months, but is keen not to inundate members with offers.

“I thought it would work because your typical wine merchant….

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One Response to “Lot18 launches in the UK”

  1. The Sediment Blog says:

    Lot18’s opening offer in the UK is Pontet Canet 95 “reduced” from £125>£90. But according to Vinopedia, 5 UK #wine merchants list it under £75!

    You would have thought they would have opened on a more impressive, indeed possibly loss-leading offer…

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