Skinnygirl wine to enter US market

Ready-to-drink low-calorie cocktail brand Skinnygirl, one of the biggest US drinks industry success stories of 2011, is to expand into wine next month.

Bethenny Frankel

Skinnygirl will launch three low-calorie California wines – a Syrah blend, a Chardonnay/Pinot Grigio blend and a Grenache/Syrah rosé blend, priced at US$15.

Each of the wines will check in at 12% alcohol and 100 calories per 5-ounce serving (148ml).

Skinnygirl is the brainchild of entrepreneur Bethenny Frankel (left), who appeared in American reality TV show Real Housewives of New York City, then went on to launch a reality spin-off series on Bravo, three books and a career focused on healthy living.

Skinnygirl became one of the fastest-growing brands in the spirits industry on the strength of its flagship low-calorie ready-to-drink margarita, introduced in 2009.

The Skinnygirl margarita sold 90,000 cases in 2010, according to Impact Databank, leading to Beam Global Spirits & Wine Inc.’s purchase of the brand in March 2011.

Frankel, who remains the face of the brand following the sale, was influential in determining the final blends and flavour profiles of the new line of wines.

Skinnygirl wine

“I wanted Skinnygirl to taste approachable, not too dry and not too sweet, a very drinkable blend,” she said.

“I’m not a wine snob – I’ve found great wines at Trader Joe’s. I didn’t want this brand to try to be something it’s not,” she added.

The wines are made by the California-based Winery Exchange under the direction of winemaker Kurt Lorenzi, who worked closely with both Frankel and Beam to create the blends.

“Looking at wine categories that fit the Skinnygirl consumer – health-conscious women in their 30s, we settled on blends. It’s important that we set the blend style in the first vintage,” said Lorenzi.

The grapes for Skinnygirl come from all over California to facilitate creating a style that can be reproduced year after year regardless of vintage variations. The initial run will be around 200,000 cases.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Account Manager x 2

Berkmann Wine Cellars
London, UK

Staff Writer

The Drinks Business
London, UK

Business Development Manager / Account Manager

Harviestoun Brewery
Glasgow, UK, Scotland West

Customer Services Administrator

Speciality Drinks
London, UK

Marketing and Communications Manager

Southern England Wines (UK) Ltd
Petworth, UK

National Account Manager

Berkmann Wine Cellars
London, UK

UK Business Development Manager - South East/ East Anglia

Wine & Spirit Education Trust
London, UK

National On-trade Sales Support

Boutinot Wines
London, UK

Wines from Spain Annual Tasting 2019

London,United Kingdom
7th Mar 2019

RAW WINE London

London,United Kingdom
10th Mar 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more