d’Arenberg celebrates centenary

Quirky McLaren Vale winery d’Arenberg marks 100 years of family ownership this year, and chief winemaker Chester Osborn is keen to take the centenary celebrations around the world.

d'Arry and Chester Osborn

“We’ll be hosting dinners and parties all over the world. We want to involve as many people as possible, we can’t think of a better excuse to have a party,” he said.

The celebrations kick off tonight with a party hosted by the company’s 84-year-old managing director, d’Arry Osborn (left).

As reported on the drinks business last week, Chester has released a celebratory fizz called Dadd, made of Pinot Noir, Pinot Meunier and Chardonnay, to mark the centenary.

Though this milestone alone is worth making a noise about, Osborn, who is currently nursing a torn Achilles tendon, believes it represents a moment in a much longer journey.

“I’m just the custodian at this time, preparing to pass it on,” he said.

Established in April 1912 by teetotaler and racehorse owner Joseph Osborn, four generations of the Osborn family have worked the property and shaped the family business into its current form.

d’Arry took over from his father in 1943 aged 16. During his tenure, he initiated the red stripe on the labels and championed Grenache.

“Things were very different in those days. We worked with horses as we didn’t have a tractor. The winemaking was also a lot more agricultural,” he said.

d’Arry handed over winemaking duties to his son, Chester, in 1983 after he graduated.

During his time at the helm, Chester’s main aim has been driving a focus on premium wines, while remaining steadfast in maintaining the techniques used by his ancestors.

d’Arenberg now exports to over sixty countries and has become one of Australia’s best-known wine brands, its wines easily recognised by their diagonal red stripe and eccentric names, like The Stump Jump, Dead Arm, Hermit Crab, Love Grass and Laughing Magpie.

Osborn believes the quirky names keep the d’Arenberg brand fresh.

“My father stopped saying “no more labels” about 20 years ago when he realised they increased our story,” he said.

The winery plans to release a number of new labels this summer, including a single vineyard Shiraz and a rosé called Stephanie the Gnome, taking its total count up to 60.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Account Manager - Manchester

Black Fire Tequila
Manchester, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Liquid Production Assistant

Atom Group
Tonbridge, UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more