Christie’s unveils Chinese names for Bordeaux

24th February, 2012 by Lucy Shaw

Christie’s auction house has unveiled an official translation of the 61 châteaux in the 1855 classification, after a year of discussions with the estates.

Simon Tam

Simon Tam

All but four of the châteaux have approved the Chinese translation of their names.

“We have confirmation from all but four châteaux that these Chinese translations are the agreed names for the whole Chinese speaking world,” said Simon Tam (left), Christie’s head of wine in China.

“We are trying to make wine as accessible as possible for our clients. Language is the first barrier and we want to break down those barriers,” he added.

The auction house worked with châteaux to agree on a Chinese translation for the 61 estates.

Though a small number of châteaux, including Cos d’Estournel, have decided not to take a Chinese name.

Christie's official Chinese translation

The translations have been published on a poster (right), which will be unveiled to the trade during the 2012 en primeur week in April.

The posters will also be given to Christie’s clients and journalists.

Tam is hoping that other auction houses and the wider wine trade will adopt the official translation.

Christie’s is working on similar translations for properties in Sauternes, the right bank of Bordeaux and Burgundy, which it hopes to release later this year.

Asian demand for Bordeaux helped France to achieve a record year for wine exports in 2011, up 10.5% to €10 billion, with Asian exports accounting for €2.5 billion.

One Response to “Christie’s unveils Chinese names for Bordeaux”

  1. Cognac J says:

    Wow – although it’s no surprise seeing as the Chinese are searching and paying big money for the best wines, cognacs and whiskys. http://www.cognacbrands.com/ will tell you about some of the cognacs in particular that are the most sought after

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

PR & Communications Officer - Atom Group

ATOM Supplies Limited
London, UK

Crus Bourgeois du Médoc 2015 Official Selection Tasting

London,United Kingdom
21st Sep 2017

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

Click to view more