Argentina shows white potential

23rd February, 2012 by Rupert Millar

The quality of Argentina’s white wine has risen dramatically in recent years, thinks Laurie Webster, CEO of Las Bodegas.

Speaking to the drinks business he said: “Argentina has turned a corner with white wines. Three or four years ago I wouldn’t have thought about importing Argentine Sauvignon because I didn’t think the wines were able to compete with the likes of Chile and New Zealand.

“But there’s been a big uplift in quality and we’re seeing both personality and regionality in the wines.”

Out of 30 wines that Webster has added to his range for this year, 11 are white and include Sauvignon Blanc, Fiano, Chardonnay, Torrontés and Viognier.

Webster said he wasn’t “flying the flag for other varieties” coming out of Argentina but rather, “I think what we have here is representative of what’s going on in the country. It’s a statement of what’s happening.”

On the subject of Argentina’s pricing, Webster stated that it was more important that Argentina kept its value up and he said he would “sacrifice volume for style and quality” quite happily.

“I’ve given up trying to source cheap wines from Argentina because either they don’t exist or they’re terrible,” he continued.

“My model is New Zealand. With the exception of a little wobble a couple of years ago they’ve managed their ‘brand’ admirably.

Argentina has the second highest price per bottle in the UK (after New Zealand) and it’s the reason Argentina is not really on supermarket shelves let’s be honest. And I don’t think it ever will be.”

For more on Argentina’s white wines, see the February issue of db.

One Response to “Argentina shows white potential”

  1. Aurelio says:

    The asian market brings an excellent opportunity for argentine white wines $ must. It´s up to Argentina to take that chance and work it succesfully.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more