Argentina shows white potential

23rd February, 2012 by Rupert Millar

The quality of Argentina’s white wine has risen dramatically in recent years, thinks Laurie Webster, CEO of Las Bodegas.

Speaking to the drinks business he said: “Argentina has turned a corner with white wines. Three or four years ago I wouldn’t have thought about importing Argentine Sauvignon because I didn’t think the wines were able to compete with the likes of Chile and New Zealand.

“But there’s been a big uplift in quality and we’re seeing both personality and regionality in the wines.”

Out of 30 wines that Webster has added to his range for this year, 11 are white and include Sauvignon Blanc, Fiano, Chardonnay, Torrontés and Viognier.

Webster said he wasn’t “flying the flag for other varieties” coming out of Argentina but rather, “I think what we have here is representative of what’s going on in the country. It’s a statement of what’s happening.”

On the subject of Argentina’s pricing, Webster stated that it was more important that Argentina kept its value up and he said he would “sacrifice volume for style and quality” quite happily.

“I’ve given up trying to source cheap wines from Argentina because either they don’t exist or they’re terrible,” he continued.

“My model is New Zealand. With the exception of a little wobble a couple of years ago they’ve managed their ‘brand’ admirably.

Argentina has the second highest price per bottle in the UK (after New Zealand) and it’s the reason Argentina is not really on supermarket shelves let’s be honest. And I don’t think it ever will be.”

For more on Argentina’s white wines, see the February issue of db.

One Response to “Argentina shows white potential”

  1. Aurelio says:

    The asian market brings an excellent opportunity for argentine white wines $ must. It´s up to Argentina to take that chance and work it succesfully.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

London Sales Executive

VDS UK Ltd
London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more