UK-wide release for Guinness Mid-Strength

24th January, 2012 by Alan Lodge

Diageo has announced plans to roll out Guinness Mid-Strength in the UK off-trade.

The news comes as City insiders discuss the possibility of the world’s biggest drinks company selling the iconic Irish stout to help fund further acquisitions.

According to a Diageo spokeswoman, the lower alcohol version of Guinness – with an abv of 2.8% compared to the regular version’s 4.1% – “will be available in selected off-trade outlets from the end of January”.

The move will allow Diageo to take advantage of the 50% duty discount on beers with an abv of 2.8% or below, which the UK government introduced in October last year.

The company has previously trialled Guinness Mid-Strength in 13 selected pubs, bars and hotels in Fife and Edinburgh, Scotland, in 2009.

Meanwhile City speculation….

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5 Responses to “UK-wide release for Guinness Mid-Strength”

  1. bierfesten says:

    Beers created around Tax Laws , will they charge 40% less to the customer on tax savings?

  2. Ashley Pomeroy says:

    “will they charge 40% less to the customer on tax savings?”

    The local supermarket here in the South of England sells four of these for £4, four Guinness Draught for £4.41, so I guess the answer is no. I’ve just tasted some, and I can work out how they made it mid-strength – they added more water! ’cause that’s what it tastes like.

  3. K.H Wells says:

    I would like to congratulate all those behind the new Mid-strength Guinness , they have retained the flavour & texture of the original whilst reducing the alcoholic content thus allowing me to have my favourite drink with my meal yet still keep below the current Drink & Drive limit in the UK. Having enjoyed the ‘dark stuff’ for over 70 years, I feel this is a great achievement === for anyone who enjoys the unique taste of Guissness & is not drinking to get drunk, then this is the answer. I sincerely hope many more will appreciate this product so that increasing sales will ensure its continuation

  4. Donald Illingworth says:

    Guinness mid strength just the best

  5. Anne Goodall says:

    Hi I drink and love mid strength Guinness but finding it increasingly difficult to buy, could you tell me why, and where I can buy it from.

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