UK-wide release for Guinness Mid-Strength

24th January, 2012 by Alan Lodge

Diageo has announced plans to roll out Guinness Mid-Strength in the UK off-trade.

The news comes as City insiders discuss the possibility of the world’s biggest drinks company selling the iconic Irish stout to help fund further acquisitions.

According to a Diageo spokeswoman, the lower alcohol version of Guinness – with an abv of 2.8% compared to the regular version’s 4.1% – “will be available in selected off-trade outlets from the end of January”.

The move will allow Diageo to take advantage of the 50% duty discount on beers with an abv of 2.8% or below, which the UK government introduced in October last year.

The company has previously trialled Guinness Mid-Strength in 13 selected pubs, bars and hotels in Fife and Edinburgh, Scotland, in 2009.

Meanwhile City speculation….

Share1K

Share4

Continue reading

Get unlimited access to The Drinks Business, from just £10.75 per month

Join The Drinks Business
Already a subscriber? Login

5 Responses to “UK-wide release for Guinness Mid-Strength”

bierfesten says:

January 24, 2012 at 7:54 pm

Beers created around Tax Laws , will they charge 40% less to the customer on tax savings?

Reply
Ashley Pomeroy says:

July 14, 2012 at 4:25 pm

“will they charge 40% less to the customer on tax savings?”

The local supermarket here in the South of England sells four of these for £4, four Guinness Draught for £4.41, so I guess the answer is no. I’ve just tasted some, and I can work out how they made it mid-strength – they added more water! ’cause that’s what it tastes like.

Reply
K.H Wells says:

November 15, 2014 at 2:37 pm

I would like to congratulate all those behind the new Mid-strength Guinness , they have retained the flavour & texture of the original whilst reducing the alcoholic content thus allowing me to have my favourite drink with my meal yet still keep below the current Drink & Drive limit in the UK. Having enjoyed the ‘dark stuff’ for over 70 years, I feel this is a great achievement === for anyone who enjoys the unique taste of Guissness & is not drinking to get drunk, then this is the answer. I sincerely hope many more will appreciate this product so that increasing sales will ensure its continuation

Reply
Donald Illingworth says:

May 13, 2019 at 9:20 pm

Guinness mid strength just the best

Reply
Anne Goodall says:

September 5, 2020 at 8:17 am

Hi I drink and love mid strength Guinness but finding it increasingly difficult to buy, could you tell me why, and where I can buy it from.

Reply