Absolut Gräpevine hits US and GTR

4th January, 2012 by Alan Lodge

Absolut Vodka has announced the launch of the latest variety in its range – Absolut Gräpevine.

Combining the flavours of grape, dragon fruit and papaya, Absolut Gräpevine will initially be launched in the US and global travel retail before a gradual roll-out in selected markets.

According to Louis de Fautereau, global marketing director at The Absolut Company, the new product is a direct response to the growing demand for flavoured spirits to add a twist to classic cocktails.

“The interest in cocktails is a steadily growing trend and therefore there is a great demand for products which combine various flavours and are simple to mix,” he said.

“We have already experienced this with our earlier launches of Absolut Orient Apple and Absolut Berri Açaí, which have enjoyed great sales success.”

Like the rest of the Absolut Vodka portfolio, the drink is made exclusively from natural ingredients and does not contain any added sugar.

“Absolut Gräpevine makes it simple to mix creative drinks just by adding a single ingredient,” said Matt Pomeroy, global brand ambassador for The Absolut Company.

Absolut has long led the way in the production of flavoured vodkas. It launched its first flavour – Absolut Peppar – as long ago as 1986 and followed this up in 1988 with the release of Absolut Citron.

Absolut Gräpevine is the 15th variety in the Absolut range.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

London Sales Executive

VDS UK Ltd
London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more