Absolut Gräpevine hits US and GTR

4th January, 2012 by Alan Lodge

Absolut Vodka has announced the launch of the latest variety in its range – Absolut Gräpevine.

Combining the flavours of grape, dragon fruit and papaya, Absolut Gräpevine will initially be launched in the US and global travel retail before a gradual roll-out in selected markets.

According to Louis de Fautereau, global marketing director at The Absolut Company, the new product is a direct response to the growing demand for flavoured spirits to add a twist to classic cocktails.

“The interest in cocktails is a steadily growing trend and therefore there is a great demand for products which combine various flavours and are simple to mix,” he said.

“We have already experienced this with our earlier launches of Absolut Orient Apple and Absolut Berri Açaí, which have enjoyed great….

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