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Friday 25 July 2014

Kapoor commissioned for ’09 Mouton label

7th December, 2011 by Rupert Millar

British-Indian artist Anish Kapoor has been revealed as designer of the artwork for Château Mouton Rothschild 2009.

The design (pictured) has been described as: “At once austere and flamboyant, the gouache he has created for Mouton Rothschild 2009 expresses the fertile thrust of plant life, the result of an intense encounter between matter and light.”

Kapoor (below) was born in Bombay in 1954 and is a prominent figure in contemporary art, as well as a winner of the Turner Prize in 1991.

His sculptures have been displayed at New York’s Rockefeller Center and the Grand Palais in Paris and he was commissioned to design the “emblematic sculpture” for the London Olympic Games next year.

His work is described as “reflecting and transcending the world’s diversity through a constant invention of forms that offer the viewer unforgettable experiences.”

Kapoor joins the ranks of Dali, Picasso, Warhol, Chagall, Bacon, the Prince of Wales and Balthus who have all designed artwork for the estate since the practice became established in 1945 with Philippe Jullian and his “V” for victory label.

All of the artists are today chosen by Baroness Philippine de Rothschild and often depict certain themes such as grapes, vines and the ram with which the château is so closely associated.

Artists receive no fee for their work but instead are given cases of “their” vintage of Mouton Rothschild.

The last artist to design the label was Chinese painter Xu Lei for 2008. The hype surrounding the selection of a Chinese artist drove prices up in a move that was said to have been inspired by Lafite’s “lucky eight” character on bottles of its own 2008 offering.

The effect of Kapoor’s commission on sales of the 2009 vintage is yet to be seen but this time last year it was one of the poorest performers of the latest releases.

Photo credit: Philippe Chancel

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