US still biggest for Burgundy

22nd November, 2011 by db_staff

Despite the growing demand from China, the US is still the number one market for Burgundy.

“America is still our biggest market,” said Louis-Fabrice Latour, chairman of the Fédération des Négociants-Eleveurs de Bourgogne (FNEB), after a press conference given by the BIVB before the 151st Hospices de Beaune auction.

In his address to an international group of journalists, many of them from various parts of Asia, Latour explained that the Bourgognes Amplitude 2015 plan – which has been in effect for a year – is designed to consolidate Burgundy wines as a “global reference for great wine produced from sustainable wine growing.ˇ

One of the plan’s many goals is to further penetrate the Asian market. Japan, according to Latour, had been one of the most mature and loyal countries in the past, yet now China and Hong Kong are constantly increasing their imports of Burgundy wine.

Singapore and Taiwan are also expanding due to their role as an export platform for Asia.

“Revenues generated by Burgundy for these new Asian markets have doubled in one year,ˇ Latour said.

“Yet despite our increased focus on Asia, America offers a growing market of younger, sophisticated consumers very interested in our wines.ˇ

Marisa D’Vari, reporting from New York City

3 Responses to “US still biggest for Burgundy”

  1. Jasper Morris says:

    You should have your own reporter at these events rather than repeating a version from another country

    Britain remains significantly the biggest market for Burgundy by volume: 22,240,000 bottles compared to USA 13,795,000according to the statistics disseminated at the press conference.

    However the USA has overtaken the UK during this last year by value: €126,646,000 to €113,399,000

    • Rupert Millar says:

      We are aware it’s by value, sorry we didn’t make that clear. There will be a much more in-depth report on sources of the growing demand for Burgundy this Thursday.

  2. Jasper Morris says:

    thanks, Rupert

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more