Top 10 wine brands
15th November, 2011 by Alan Lodge1. GALLO
Brand owner: E&J Gallo Winery
Head office: 600 Yosemite Boulevard, Modesto 95354 California, US
UK tel: +44 (0) 1895 813444
Website: gallo.com
Mktg manager: Susanne Buchmann
PR: CUBE Communications +44 (0) 20 8401 5505
Product range: Gallo Family Vineyards; Turning Leaf; Redwood Creek; Barefoot Wine; Coastal Vineyards; Twin Valley; Frei Brothers Reserve; Starborough; Mirassou; Merlot Rosé; Dancing Bull; Summer Red
Volume 2010: 20,500,000 9l cases
Volume 2009: 20,000,000 9l cases
Change 09-10: 2.5%
2010 ranking: 1
The juggernaut that is E&J Gallo continues to leave the chasing pack trailing in its wake and is showing no desire to rest on its laurels in an effort to cater for even more areas of the wine market.
This year the Californian company launched the latest addition to its range, Summer Red, which is designed to be drunk chilled and has a slightly lower alcoholic content at 10.5% abv.
Sugarbabes singer Heidi Range signed up to be the face of an extensive consumer marketing campaign over the course of summer 2011, and she even turned her blonde hair red in order to promote the new wine. Its Gallo Family Vineyards range also launched its new Merlot Rosé into the UK market this year, primarily targeted to its key female demographic and is focused around “pink” as a key consumer trend.
Meanwhile its Barefoot portfolio is continuing to nurture its partnership with Surfers Against Sewage.
Why are you comparing an entire Gallo porfolio to one brand from Treasury, Diageo, Trinchero, etc?
Seems like apples to oranges.
Why someone would spend time on these commercial products is beyond me. Ww
This article goes off the rails toward the end. As Bob stated why in the world are you comparing the entire holdings of one company to a single product line from another? The data presented seems irrelevent and misleading. Sorry I wasted my time scrolling though.
The treatment of Gallo is perhaps fair, as all the wines have the brand “Gallo” front and center. Of course, the total of Gallo Winery is 3 times bigger. Including “Woodbridge” in the Mondavi total is perhaps a stretch. None of that really matters because the real #1 brand, Franzia, with 23.75m cases is not listed. Also, Peter Vella with 6.3m cases is worth mentioning as the real #9 or #10. I wonder where the #1 brand in Argentina would fall?
Dave and Bob, “MediumRare” is indeed correct to state that Gallo is a brand, rather than a company. This provided the basis of the figures. Franzia was not considered to be a truly “global” brand – which is what this report details – due to the fact it is consumed almost exclusively in the US, and by students in particular. Hope this helps to explain our research.
This Matthew Bird has a lot on his plate, doesn’t he?