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Monday 28 July 2014

If that's interesting, how about these?

Top 10 wine brands

15th November, 2011 by Alan Lodge

1. GALLO

Brand owner: E&J Gallo Winery

Head office: 600 Yosemite Boulevard, Modesto 95354 California, US

UK tel: +44 (0) 1895 813444

Website: gallo.com

Mktg manager: Susanne Buchmann

PR: CUBE Communications +44 (0) 20 8401 5505

Product range: Gallo Family Vineyards; Turning Leaf; Redwood Creek; Barefoot Wine; Coastal Vineyards; Twin Valley; Frei Brothers Reserve; Starborough; Mirassou; Merlot Rosé; Dancing Bull; Summer Red

Volume 2010: 20,500,000 9l cases

Volume 2009: 20,000,000 9l cases

Change 09-10: 2.5%

2010 ranking: 1

The juggernaut that is E&J Gallo continues to leave the chasing pack trailing in its wake and is showing no desire to rest on its laurels in an effort to cater for even more areas of the wine market.

This year the Californian company launched the latest addition to its range, Summer Red, which is designed to be drunk chilled and has a slightly lower alcoholic content at 10.5% abv.

Sugarbabes singer Heidi Range signed up to be the face of an extensive consumer marketing campaign over the course of summer 2011, and she even turned her blonde hair red in order to promote the new wine. Its Gallo Family Vineyards range also launched its new Merlot Rosé into the UK market this year, primarily targeted to its key female demographic and is focused around “pink” as a key consumer trend.

Meanwhile its Barefoot portfolio is continuing to nurture its partnership with Surfers Against Sewage.

10 Responses to “Top 10 wine brands”

  1. bob says:

    Why are you comparing an entire Gallo porfolio to one brand from Treasury, Diageo, Trinchero, etc?

    Seems like apples to oranges.

  2. Ww says:

    Why someone would spend time on these commercial products is beyond me. Ww

  3. Dave says:

    This article goes off the rails toward the end. As Bob stated why in the world are you comparing the entire holdings of one company to a single product line from another? The data presented seems irrelevent and misleading. Sorry I wasted my time scrolling though.

  4. MediumRare says:

    The treatment of Gallo is perhaps fair, as all the wines have the brand “Gallo” front and center. Of course, the total of Gallo Winery is 3 times bigger. Including “Woodbridge” in the Mondavi total is perhaps a stretch. None of that really matters because the real #1 brand, Franzia, with 23.75m cases is not listed. Also, Peter Vella with 6.3m cases is worth mentioning as the real #9 or #10. I wonder where the #1 brand in Argentina would fall?

  5. Alan Lodge says:

    Dave and Bob, “MediumRare” is indeed correct to state that Gallo is a brand, rather than a company. This provided the basis of the figures. Franzia was not considered to be a truly “global” brand – which is what this report details – due to the fact it is consumed almost exclusively in the US, and by students in particular. Hope this helps to explain our research.

  6. Rod Smith says:

    This Matthew Bird has a lot on his plate, doesn’t he?

  7. shrey saxena says:

    Thnx fr such hard work you have done. i m delighted and enriched by your knowledge.

  8. rajkumar malo says:

    excellent wine.i want more suggsation

  9. PRASHANT WAGHCHAURE says:

    The treatment of Gallo is perhaps fair, as all the wines have the brand “Gallo” front and center. Of course, the total of Gallo Winery is 3 times bigger. Including “Woodbridge” in the Mondavi total is perhaps a stretch. None of that really matters because the real #1 brand, Franzia, with 23.75m cases is not listed. Also, Peter Vella with 6.3m cases is worth mentioning as the real #9 or #10. I wonder where the #1 brand in Argentina would fall?

  10. rohit dogra says:

    give more knowledge of wine

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