Top 10 wine brands15th November, 2011 by Alan Lodge
New world favourites stand firm as we count down the world’s top 10 wine brands by volume.
The traditional market leaders continue to lead the chasing pack by some distance as the top 10 wine brands remain unchanged positionwise, apart from Beringer overtaking Sutter Home.
The results highlight how strong branding and a coherent marketing strategy can help lift brands above their rivals, but also serve to emphasise the dominance of the leading players in the global wine industry.
What is particularly noticeable, however, is the dominance of the New World wine-producing nations in the rankings.
In reverse order here are the top 10 wine brands.