Top 10 wine brands
15th November, 2011 by Alan LodgeNew world favourites stand firm as we count down the world’s top 10 wine brands by volume.
The traditional market leaders continue to lead the chasing pack by some distance as the top 10 wine brands remain unchanged positionwise, apart from Beringer overtaking Sutter Home.
The results highlight how strong branding and a coherent marketing strategy can help lift brands above their rivals, but also serve to emphasise the dominance of the leading players in the global wine industry.
What is particularly noticeable, however, is the dominance of the New World wine-producing nations in the rankings.
In reverse order here are the top 10 wine brands.
Why are you comparing an entire Gallo porfolio to one brand from Treasury, Diageo, Trinchero, etc?
Seems like apples to oranges.
Why someone would spend time on these commercial products is beyond me. Ww
This article goes off the rails toward the end. As Bob stated why in the world are you comparing the entire holdings of one company to a single product line from another? The data presented seems irrelevent and misleading. Sorry I wasted my time scrolling though.
The treatment of Gallo is perhaps fair, as all the wines have the brand “Gallo” front and center. Of course, the total of Gallo Winery is 3 times bigger. Including “Woodbridge” in the Mondavi total is perhaps a stretch. None of that really matters because the real #1 brand, Franzia, with 23.75m cases is not listed. Also, Peter Vella with 6.3m cases is worth mentioning as the real #9 or #10. I wonder where the #1 brand in Argentina would fall?
Dave and Bob, “MediumRare” is indeed correct to state that Gallo is a brand, rather than a company. This provided the basis of the figures. Franzia was not considered to be a truly “global” brand – which is what this report details – due to the fact it is consumed almost exclusively in the US, and by students in particular. Hope this helps to explain our research.
This Matthew Bird has a lot on his plate, doesn’t he?