The Groceries Supply Code – a true “win-win” for drinks suppliers?

The Groceries Supply Code of Practice 2010 (GSCOP) is legislation designed to force the largest UK supermarkets to behave more fairly and lawfully towards their suppliers. Solicitor Andrew Park argues that it gives drinks suppliers a real opportunity to improve their margins on sales to the supermarket sector, and could begin to reduce the UK consumer’s addiction to promotions.

Over 80% of all wine sold in the UK is sold in the off-trade; over 80% of that is sold by the multiple grocers; and over 50% of that is sold on promotion. The majority of the British wine-consuming public has become addicted to promotional offers. Of course it’s not limited to wine; the same can be said for spirits, lager, beer, cider etc – all drinks….