Sailor Jerry launches Christmas gift packs

Sailor Jerry has launched a limited edition gift pack in the run up to Christmas that aims to capitalise on golden rum’s popularity.

Only 6,000 gift packs are available and will be sold in the off-trade, where it is hoped their collectable nature will “ensure high demand”.

Each tube in the “A Good gift for Bad People” campaign contains one of four limited edition prints featuring artwork from the late tattoo artist Norman “Sailor Jerry” Collins, after whom the brand is named.

Golden rum is one of the fastest growing categories in the spirits sector, growing at three times the rate of the rum category as a whole. Valued at £46 million, it is up 40% on a MAT basis and worth 21% of the total rum market.

Tom Wade, senior brand manager for Sailor Jerry at First Drinks, said: “We are committed to further grow the golden rum category and Christmas is a great opportunity for us to offer consumers something special.

“Gifting is a massive area for retailers to exploit and it really helps encourage new drinkers in to the category.

“In addition, with no premium on the price and selling at the usual RRP, this is a very attractive proposition for existing Sailor Jerry drinkers.”

One Response to “Sailor Jerry launches Christmas gift packs”

  1. dan farmer says:

    would like to know where i can find your gift pack in the kansas city area? Looking for the prints. any info would be nice

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
Park Royal, London, UK

Customer Services Administrator

Speciality Drinks
Park Royal, London, UK

Gin Buyer

Craft Gin Club
London (Fitzrovia)

Customer Service & Operations Administrator

Marussia Beverages UK Ltd
London, UK

Sales Account Manager

Berkmann Wine Cellars
London, UK

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London, UK

Brands Sales Executive

Woolf Sung Ltd
London, UK

International Logistic Manager

Wine Source
London, UK

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more