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Chivas Regal launches special gift packs
Chivas Regal, the luxury Scotch whisky producer, is continuing its commitment to contemporary design this winter with a collaboration with New York illustrator Dan Funderburgh to launch a limited-edition gift tin for its 12- year-old expression.
The tin, which is inspired by the Chivas Regal crest, features a gold image of the lion emblem which appears on all Chivas Regal packaging.
According to the company, the emblem represents “the brand’s values of masculinity, regality, bravery and luxury”.
James Slack, brand director for Chivas Regal, said: “Dan was the perfect artist to reflect the distinctive style and rich heritage of Chivas Regal.
“His bold, masculine design will appeal to the brand’s largely male consumer base, with increased on-shelf visibility, further strengthening Chivas Regal’s position as the most dynamic brand in the super premium Scotch whisky category.”