6th July, 2011 by Lucy Shaw
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Dan Jago, Tesco’s category director for beers, wines and spirits, has admitted that the days of being able to buy wine in the UK for under £5 are coming to an end.
Despite an unabating consumer appetite for discounts, Jago admitted that Tesco hadn’t run a “3 for £10” promotion for over a year as the model was “unsustainable” and that the average bottle price at Tesco had gone up to £4.84.
Speaking exclusively to the drinks business at the Tesco summer tasting at the Millbank Tower yesterday, Jago said: “It’s increasingly difficult to get wine below £5. We’ve got a terrific range of wines under £5, but it’s getting smaller and smaller, which is a good thing.”
Jago however, spoke out in defence of wine promotions, saying….
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