Wine.com voted best online retailer

Wine.com has been named the world’s best online wine retailer, with Laithwaites Wine scooping second place.

wine_com-logo.jpgThe San Francisco-based site came top with a ranking of 16 out of 20 in a survey that asked 3,000 wine drinkers to test the user-friendliness of 29 wine websites around the world.

In addition to offering a wide range of vintages for all budgets, the site topped the poll for telling the story behind the wine: who made it, with what grapes and where it was bottled, as well as providing consumer and expert reviews and boasting a virtual cellar where buyers can keep track of past purchases and make tasting notes.

The results of the e-Performance Barometer survey, now in its third year, were unveiled at Vinexpo last week.

Volunteers were asked to buy wine with a budget of €250 and report back on aspects of the site such as information, products, design, navigation, secure payment options and interactivity.

The report identified the online wine buyer as mostly male (79%), aged 35 and over (69%), and earning an annual net income of between €30,000 and €60,000 a year (80%).

Of the 3,000 participants, 45% said they had visited a wine website before, while 20% had purchased a bottle online.

The report also revealed that online wine sales had grown by 33% since 2007, equal to €3.4 billion in global sales.

Meanwhile, 83% of online wine retailers were found to have a presence on Facebook and Twitter, with half of them having more than 500 Facebook fans.

Lucy Shaw, 27.06.2011

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Account Manager - Manchester

Black Fire Tequila
Manchester, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Buyer

BrandAlley UK LTD
London EC2A

Liquid Production Assistant

Atom Group
Tonbridge, UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more