Wine.com voted best online retailer

Wine.com has been named the world’s best online wine retailer, with Laithwaites Wine scooping second place.

wine_com-logo.jpgThe San Francisco-based site came top with a ranking of 16 out of 20 in a survey that asked 3,000 wine drinkers to test the user-friendliness of 29 wine websites around the world.

In addition to offering a wide range of vintages for all budgets, the site topped the poll for telling the story behind the wine: who made it, with what grapes and where it was bottled, as well as providing consumer and expert reviews and boasting a virtual cellar where buyers can keep track of past purchases and make tasting notes.

The results of the e-Performance Barometer survey, now in its third year, were unveiled at Vinexpo last week.

Volunteers were asked to buy wine with a budget of €250 and report back on aspects of the site such as information, products, design, navigation, secure payment options and interactivity.

The report identified the online wine buyer as mostly male (79%), aged 35 and over (69%), and earning an annual net income of between €30,000 and €60,000 a year (80%).

Of the 3,000 participants, 45% said they had visited a wine website before, while 20% had purchased a bottle online.

The report also revealed that online wine sales had grown by 33% since 2007, equal to €3.4 billion in global sales.

Meanwhile, 83% of online wine retailers were found to have a presence on Facebook and Twitter, with half of them having more than 500 Facebook fans.

Lucy Shaw, 27.06.2011

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Awards Sales Executive – France

Decanter
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Sales Administrator Customer Service

Ellis Wines
Hanworth, Middx

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more