Blaufrankisch prepares for the limelight

18th May, 2011 by Gabriel Stone - This article is over multiple pages: 1 2

Austria tied its colours firmly to the Blaufrankisch mast yesterday, picking out the variety as its strongest ambassador to build the country’s reputation as a serious red wine producer.

blaufrankisch_done.jpgChaired by the drinks business and hosted by the Institute of Masters of Wine, the round table discussion brought together expertise from across the trade to establish the quality and identity of Blaufränkisch, together with its future potential in export markets.

There was universal agreement at the table that Blaufränkisch was the only viable ambassador for Austria’s red wines. In terms of production levels, only Blaufränkisch and Zweigelt have a sufficiently large presence to justify a concerted export focus.

Although Zweigelt has nearly double the plantings of Blaufränkisch, Willi Klinger, managing director of the Austrian Wine Marketing Board spoke for the room when he observed: “Zweigelt is a good ambassador, but has it the great wine potential as well as the entry level potential? Blaufränkisch needs to be a great wine; it needs that elevage.”

Since 1999, Austria’s plantings of the variety have increased by 22%, as part of a steady increase in the overall proportion of the country’s red wine production, which now stands at 35%.

The growing confidence and belief in the variety was evident from the comments made by producers Markus Kirnbauer and Silvia Prieler, who highlighted it as offering “great ageability and very food friendly”. For Kirnbauer, Blaufränkisch is “like Pinot Noir; it speaks for its region”.

Nevertheless, with just 3,200 hectares of Blaufränkisch planted in Austria, of which 95% is found in Burgenland, Klinger maintained: “We are looking for a very select audience worldwide.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more