Blaufrankisch prepares for the limelight

18th May, 2011 by Gabriel Stone - This article is over multiple pages: 1 2

Austria tied its colours firmly to the Blaufrankisch mast yesterday, picking out the variety as its strongest ambassador to build the country’s reputation as a serious red wine producer.

blaufrankisch_done.jpgChaired by the drinks business and hosted by the Institute of Masters of Wine, the round table discussion brought together expertise from across the trade to establish the quality and identity of Blaufränkisch, together with its future potential in export markets.

There was universal agreement at the table that Blaufränkisch was the only viable ambassador for Austria’s red wines. In terms of production levels, only Blaufränkisch and Zweigelt have a sufficiently large presence to justify a concerted export focus.

Although Zweigelt has nearly double the plantings of Blaufränkisch, Willi Klinger, managing director of the Austrian Wine Marketing Board spoke for the room when he observed: “Zweigelt is a good ambassador, but has it the great wine potential as well as the entry level potential? Blaufränkisch needs to be a great wine; it needs that elevage.”

Since 1999, Austria’s plantings of the variety have increased by 22%, as part of a steady increase in the overall proportion of the country’s red wine production, which now stands at 35%.

The growing confidence and belief in the variety was evident from the comments made by producers Markus Kirnbauer and Silvia Prieler, who highlighted it as offering “great ageability and very food friendly”. For Kirnbauer, Blaufränkisch is “like Pinot Noir; it speaks for its region”.

Nevertheless, with just 3,200 hectares of Blaufränkisch planted in Austria, of which 95% is found in Burgenland, Klinger maintained: “We are looking for a very select audience worldwide.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Brand Ambassador – Santa Rita Estates

Santa Rita Estates
London or Hertfordshire but with flexibility to travel, UK

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more