Chinese interest in Champagne on the up

10th March, 2011 by Lucy Shaw

China is developing an increasing taste for Champagne, according to Salon president Didier Depond.

Speaking at the release of Salon 1999 in London yesterday (Wednesday, 9 March), Depond told the drinks business: “I think the Chinese are coming round to the idea of Champagne – the market is where Japan was 30 years ago.

“Japan is our number one market, but China is a completely new prospect for us. We only sold one million bottles in China in 2010, which is a drop in the ocean compared to the UK.

“The Chinese are becoming more open to the idea of sparkling wine, but they use a lot of garlic and spices in their cuisine, which can….

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No Responses to “Chinese interest in Champagne on the up”

  1. Tom Chamberlain says:

    Hi, is it possible to access the db Champagne report 2011, and other more in depth reportings, online. Or are there phyical copies available in Hong Kong?

    Thanks,

    Tom

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