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New look for Laurent-Perrier Brut label
Laurent-Perrier has unveiled a new look for its Brut NV, comprising a smaller label and simpler appearance, which is designed to improve standout for the bottle on shelves.
The Champagne house says the updated packaging (far left), which includes a brighter neutral background, “retains an elegant and refined feel” and “mirrors the Laurent-Perrier brand”.
Laurent-Perrier Brut has an RRP of £32.99 and is stocked in Waitrose, Oddbins, Harrods, Selfridges and Jeroboams and is also available online at Waitrose Wine Direct and Laithwaites.co.uk
Patrick Schmitt, 23.12.2010