Britain goes Mojito mental

25th August, 2010 by Alan Lodge

Supermarket giant Tesco has claimed the popularity of the Mojito cocktail has driven rum sales to their highest level in 40 years.

mojito1.jpgThe store says sales of rum grew by 12% last year – faster than any other spirit. However, Euromonitor figures suggest that the category is in fact growing by around 2% annually in the UK.

Regardless of which figures are more illuminating, there is little doubt that the Mojito has given rum a new lease of life in the UK and beyond.

The surge in sales prompted last Friday’s edition of BBC Radio 4 show You and Yours to investigate the sudden renewed popularity of a drink which for years suffered with image problems stemming from its nautical heritage.

They even asked the drinks business to pop along to answer a few questions about the reasons behind rum’s renaissance, and you can listen to what was discussed here (the rum discussion takes place in the final ten minutes of the programme, so you might wish to wind it on a bit).

The show also discussed the impact of the decision by the government to withdraw funding for community-run pubs.

Alan Lodge, 25.08.2010

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Brand Ambassador – Santa Rita Estates

Santa Rita Estates
London or Hertfordshire but with flexibility to travel, UK

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more