You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Friday 3 July 2015

French appellation overhaul targets consumers

26th July, 2010 by db_staff

Producers in Burgundy and the Rhône are hoping to reach out to more consumers with the revision of four appellations.

burgundy.jpgEarlier this month, the Institut National des Appellations d’Origine (INAO) put forward the changes in the hope of showcasing its lower-cost wines for the everyday consumer.

One of the two amended Burgundy appellations involves the re-naming of AOC Bourgogne Grand Ordinaire, an appellation that hopes to become Côteaux Bourguignons, a term which will feature at the bottom of the classification system in Burgundy, beneath the Bourgogne appellation, which is already reserved for lower-priced brands.

Meanwhile, bottles labelled in the future as Bourgogne Côte d’Or will be lower-cost wines from the Côtes de Nuits and Côtes de Beaune, and will replace wines that are currently labelled as Bourgogne.

In the Rhône, the Côteaux de Tricastin appellation (30 miles north of Châteauneuf-du-Pape) will re-brand itself as Grignon Lès Adhémar, the name of a local village.

The INAO hopes that this amendment will lead consumers away from the tainted view of the Tricastin village name which has become tarnished due to the village’s proximity to the Tricastin nuclear power plant which leaked uranium in 2008, an event which sparked a nosedive in demand of wine from the region.

With a desire to simplify its wines for consumers, Rasteau Côtes du Rhône Villages will soon shorten its name to Rasteau, an amendment that is due to start with wines from the 2009 vintage.

Up until now, Rasteau AOC was only permissible for the region’s fortified wines, but the revision in AOC names will extend the designation to include Rasteau light red wines too.

Assuming there are no objections, the AOC revisions should approved by the French Ministry of Agriculture later this year.

Jane Parkinson, 26.07.2010

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Auction house snaps up online wine specialist

Online auction firm Bid for Wine has been sold to The Fine Art Auction Group in more...

US wine brand hopes to ape craft beer success

A wine brand from California is hoping to ape craft beer’s success in the UK more...

Pub landlord kills customer with ironing board

A pub landlord has been found guilty of killing a wealthy American customer by more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom


William Grant in World Cup deal

William Grant & Sons has been awarded exclusive spirits and champagne pouring more...

Top 10 wines in the US press

A Texan Albariño, NY Riesling and Californian Syrah are among the wine tips more...

Yealands sells majority stake

Yealands Family Wines' owner Peter Yealand has agreed to sell 80% of the more...

Wine Buyer

London, United Kingdom

Based on experience

Molson Coors UK acquires Rekorderlig

Molson Coors UK has acquired the rights to Swedish cider Rekorderlig in the UK more...

China presents a 'long, slow opportunity' for Australian wine

China has slowed down its demand for fine Australian wine, but there is still more...

Mumm releases vintage collection

Champagne Mumm has released a new “Collection du Chef de Caves”, featuring more...

Global Wine Buyer

London, United Kingdom


Rhône valley makes push on younger HK market

Rhone Valley Wines' recent annual tasting combined art and film in a bid to win more...

Is fine wine turning a corner?

The Liv-ex Fine Wine 100 index is finally showing a year-on-year gain as it more...

How to drink like a Billionaire

With access to tropical islands, private yachts and the best food and drink more...

Head of On-Trade Sales

London, United Kingdom

The week in pictures

Pub-friendly pooches, Kevin Spacey and a one-off tasting of Achaval Ferrer more...

English fizz attracts new deal

English sparkling wine producer Jenkyn Place has stepped up its ambitions by more...

Is Parker wrong about the 05 Médocs?

With no Médoc wines gaining 100-points in Robert Parker’s retrospective of more...

Marketing and eCommerce Manager

London, United Kingdom

Competitive, includes equity options

Constellation to buy Meiomi for $315m

Constellation Brands is to buy Napa-based wine brand Meiomi for $315 million, more...

Diageo 'shelves' £240m Chinese scheme

Swellfun, the Chinese subsidiary of drinks giant Diageo, has reportedly more...

Copa América: Malbec vs Carmenère

Saturday sees Chile and Argentina go head-to-head in football’s Copa América more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

Louis Latour Agencies signs Gosset

Louis Latour Agencies marked its 25th anniversary last night with the more...

Californian wine struggling with supply

There is a "growing mismatch" between supply and demand that is badly hampering more...