A courageous Cointreau increases prices
It’s a brave company that deliberately puts up its prices in present market conditions, but that is exactly what Rémy Cointreau is doing.
Friday, November 28th, 2008 No Comments »Archive for 2008
“Reckless” Darling angers the trade
Alistair Darling used Monday’s Pre-Budget Report to announce a 2.5% cut in VAT for 13 months. However, this was not good news for the drinks industry, as he also revealed there would be an 8% rise in alcohol excise duty.
Wednesday, November 26th, 2008 No Comments »A Classic Christmas for Rémy Martin
Rémy Martin has launched its first-ever UK radio campaign in a bid to boost sales of the brand’s VSOP Cognac in the lead up to Christmas. The campaign will target 22 million consumers through national station Classic FM.
Wednesday, November 26th, 2008 No Comments »Evoking the Mediterranean through wine
Couleurs du Sud is a new wine brand being launched in the UK by Southern French wine producer Skalli. The first varietal wines from the range, being positioned as "French Mediterranean", will be a Chardonnay, a Merlot and a Syrah Rosé.
Wednesday, November 26th, 2008 No Comments »Combined effort from PDOs
Wine regions Burgundy and the Douro have joined forces with Parma ham and Parmigiano Reggiano consortiums to promote themselves in a three year UK-focused campaign called Discover the Origin. The four Protected Designation of Origins (PDOs) have secured EU funding for the initiative.
Wednesday, November 26th, 2008 No Comments »Japan eyes up Australasia
Asahi and Suntory have approached the Australian and New Zealand drinks group Independent Liquor with a view to making an offer for the business. Independent Liquor specialises in the production of pre-mixed spirits such as Vodka Cruiser, but also manages distribution of key brands including Whyte & Mackay and Carlsberg.
Wednesday, November 26th, 2008 No Comments »Scottish distillery investment
Scotland’s first Minister Alex Salmond re-opened Glenglassaugh Distillery on Monday, 35 years after its closure. Investment in this rural part of north eastern Scotland has been welcomed by the local community after the distillery was bought by an investment house earlier this year.
Wednesday, November 26th, 2008 No Comments »Battling against the effects of alcohol
Three initiatives aimed at minimising the impact of alcohol have been launched in the UK in the last week. The Community Alcohol Partnership has been launched in Kent while Heineken and Stella Artois have each launched their own responsible drinking campaigns.
Wednesday, November 26th, 2008 No Comments »Monday’s pre-budget report D-Day for economy
You need look no further than the high street to gauge the state of the economy. John Lewis reckons its Christmas sales will be “in single digits” below last year’s; Marks & Spencer yesterday ran a one-day 20% discount promotion (including wine and Champagne) and Wine Rack/Thresher has reintroduced its 40% off voucher.
Friday, November 21st, 2008 No Comments »Glenfiddich gears up for Christmas
Glenfiddich has invested more than £1 million in its 2008 Christmas marketing campaign. Based around A Christmas Tale, the theme of the campaign will be ‘Christmas past to Christmas present’.
Wednesday, November 19th, 2008 No Comments »
