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Wednesday 4 March 2015

Archive for 2005

All Systems Go

SYSTEMBOLAGET: They’re drinking more and they’re drinking better, and best of all the Swedes are happier than ever with their monopoly system. Is this the future of liquor retailing? asks Penny Boothman

Friday, December 30th, 2005 No Comments »

Spotlight: CORBIERES – Spice Trail

The spicy, herbal wines of Corbières in southwest France can compete in quality terms with their increasingly expensive rivals from the Rhône. Nick Faith clambers through the garrigues to make his point.

Tuesday, December 6th, 2005 No Comments »

Spirit of Invention

Cognac has reinvented itself more times than Madonna, but now that staying in is the new going out some brands are going back to the drawing room. Digestif, anyone? asks Ben McFarland

Tuesday, December 6th, 2005 No Comments »

Poetry in Promotion

MARKETING CAMPAIGNS 2005:  We select the 10 campaigns that elevated promotional activity to an art form in 2005 + the best of the rest. Penny Boothman reports

Tuesday, December 6th, 2005 No Comments »

Life in the Fast Lane

Halewood International is a company built on innovation – finding niches and moving fast. But alongside being first to market, founder John Halewood says that success is fundamentally about salesmanship. Charlotte Hey

Tuesday, December 6th, 2005 No Comments »

Keeping it Wimple

Blue Nun’s latest incarnation is designed to appeal to wine ‘brides’ and ‘virgins’ by not worrying their pretty little heads. Bless ‘em, says Robyn Lewis

Tuesday, December 6th, 2005 No Comments »

Drinks de Luxe

Predictions of economic growth bode well for the luxury sector with key markets such as China and India doing well. So how can drinks brands maximise their luxury appeal? asks Robyn Lewis

Tuesday, December 6th, 2005 No Comments »

Chain or shackle?

News Analysis: The sad state of the Unwins chain raises questions about why DM Private Equity acquired it, says Patrick Schmitt. Ian McLeron, Unwin’s marketing director, comments.

Tuesday, December 6th, 2005 No Comments »

Bursting Bubbles

Health-conscious consumers are boosting the sales of still beverages – and the soft drink sector as a whole – but product innovation remains the key to growth, reports Patrick Schmitt

Tuesday, December 6th, 2005 No Comments »

Bottled Water – Waving, Not Drowning

Unlike vodka, whiter-than-white water has health benefits on its side, but isn’t the marketing of one odourless, colourless liquid rather like another? asks Jonathan Goodall

Tuesday, December 6th, 2005 No Comments »

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